Girls on Bikes
By Maria Moyer, Bureau Chief
Rob Forbes. Know him? You should. Please, allow us. . .
Meet Rob Forbes, the guy who founded Design Within Reach aka “DWR.” Though Rob left the company a few years ago, he has been noodling a new idea: Bikes. Specifically, his new company is called PUBLIC Bikes and it launches in a few short weeks.
While the PUBLIC Bikes’ just-launched website says their bicycles embody style and design principles of classic European commuter bikes (sounds retro-cool), made with modern, lighter materials for all sizes and ages–men and women–we happen to know there’s another goal: getting women in cities comfortably riding bikes. The Bureau can get behind that!
Rumour has it, some of the bikes are designed to make it easy for us to get around on a bike while (get this) dressed like a girl. Imagine a quick trip to the store, gym or to work–just as we are. Even if that means, riding a bike while wearing a dress. The bike I have now requires me to dress down and gear up (closed-toed shoes, peg-leg pants). Making it less likely I’ll ride my bike, unless I’m planning a power ride and a return trip home to change before going, er, public. My bike also puts me in a neck-straining position that’s probably more aptly designed for racers (I don’t race), this one’s in an upright, look-around kind of posture.
As Rob says about his new company, “Any modern design solution that increases our mobility while improving public spaces and communities will have our support.” We like this guy.
Nuf said. Check out these bikes. I’m putting my mountain bike on eBay. I want the white one. Or maybe the blue one. I have a few weeks to decide. There are several mouthwatering colors from which to choose and they’re pretty reasonable at $650-$1200.
For more about PUBLIC Bikes, sign up for the PUBLIC Newsletter or be a PUBLIC Bikes facebook fan. ..or both.
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